Tea Olive Insights is a strategy partner for high-growth software companies. We help leadership teams with product strategy, AI strategy, and competitive differentiation. Our specialty is when growth has created complexity, the roadmap has become crowded, and leadership needs a sharper point of view on what matters and what does not.
Tea Olive Insights is led by Taylor Beauchamp, co-founder and former Chief Product Officer of Hotel Effectiveness, a vertical SaaS company that grew from bootstrapped startup to private equity exit. Taylor has built product, analytics, and labor management software in markets where operating detail, customer workflow, and useful data matter. That experience shapes the work: practical strategy, sharper product decisions, and data that becomes customer value — not strategy theater.
This is not a consulting model built around layers of meetings and generic decks. Tea Olive Insights is designed for leadership teams that want sharp thinking, honest feedback, and work that improves the quality of product and strategy decisions.
Tea Olive Insights is designed for companies that need crisp tradeoffs, a better point of view on AI and data, and a clearer sense of where their product should stand apart.
High-growth software companies do not usually have a shortage of ideas. They have a shortage of clear tradeoffs.
We help teams analyze the roadmap they already have, identify where it is overloaded or misaligned, and make better product decisions about where to focus, where to simplify, and where to invest.
View servicesMost companies now know they need a view on AI. Only a few know what that means for their data model, analytics strategy, product experience, and operating priorities.
We help leadership teams cut through the noise and build a rational strategy for data, analytics, and AI that fits the business.
View servicesA lot of software companies sound smart. Fewer are meaningfully differentiated.
We help partners define where their product is genuinely distinct, where the market is crowded with lookalike claims, and how to create competitive advantage that shows up in the user experience rather than only in a pitch deck.
View servicesWe help partners turn data and insight into product experiences that are useful, intuitive, and strategically meaningful.
There is power in your underlying data and this has more potential than you think. With creativity, you can find innovative ways with your own data to help your customers do their jobs to be done as promised.
View servicesMany software companies already sit on valuable data from customer workflows, transactions, usage patterns, and operating decisions. But the data often stays trapped inside reports, dashboards, exports, or internal systems. Tea Olive Insights helps leadership teams identify where data can become product value, customer stickiness, sharper recommendations, and differentiation competitors cannot easily copy. This work often starts with questions like:
Why do customers still have to work so hard to see what matters?
Where could our product make smarter recommendations instead of just showing more data?
What benchmarks, patterns, or insights could make our product more valuable over time?
How do we use AI in a way that fits the actual workflow instead of feeling bolted on?
What data advantage do we have that competitors cannot easily replicate?
What decisions could our product help customers make faster, with more confidence, or with less manual work?
Tea Olive Insights helps high-growth software companies cut through overloaded roadmaps, vague AI ambition, and weak differentiation.
